No matter how good the quality of paper you print on is, nor the amount or frequency you distribute, nor the very specific targeting we carry out for you…none of this will benefit you if your flyer design is terrible!
Flyer Design in 3 stages
We have created the 3 stages so that the receiver ultimately has full confidence in responding to your business.
Stage 1: Build up brand awareness. If someone hasn't ever heard of you they probably won't respond to
you the first time they receive a flyer. Now that people know your business,
Stage 2: Show people the actionable benefits to using you over your competition.
Stage 3: Gives people a reason to respond to those benefits, usually in the form of a discount. .
. . Choosing the right type of Print for your business is key .
What does your print say about you?
In brief, if you offer a cheap or discount service and want to come across cost effective, then print on a thin paper such as 130gsm.
On the other hand, if you are a prestigious company targeting very affluent areas, then your flyer should be 250gsm-350gsm.
If you’re not sure exactly what you need then please call us, we’d love to offer advice on your new campaign.
. What do I need to know? . There are many different options for printing. You can have a 250gsm silk art flyer on A6 double sided, or 130gsm gloss brochures on A4 trifold. How is one different from the other you may ask.
Let’s go step by step… .
.
Paper Size
DL – 99x210mm
This is a third of an a4. It fits perfectly into a standard envelope
A6 – 105x148mm
This is a postcard size
BestsellerA5 – 148x210mm
This is the most common flyer size
A4 – 210x297mm
This is the size used in most household printers. It is common with menus.
.
Paper Weight
130gsm
This is often used for leaflets and flyers as its very cost effective
170 gsm
This gives a better quality flyer
Premium250 gsm
A premium paper stock that’s a little lighter than a postcard
Premium350 gsm
This is postcard thickness and is used for heavy flyers.
.
Paper Finishes
Gloss
A very common choice used with 130gsm that gives a nice shiny finish to your flyers
Silk
This is like a matt, smooth finish. It gives a professional look
. We also print... . Booklets, business cards, posters, folded leaflets, pamphlets, greeting cards, roller banners, stickers, business stationery, postcards, presentation folders, A-frame signage & display boards. .